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Archive for June, 2023

Celebrating Gothic Americana Style Video “Fool’s Gold”

Heathen Apostles - Gothic Americana style

Today marks the eighth anniversary of the Heathen Apostles’ Gothic Americana style music video for their song “Fool’s Gold.” Released in 2015, this dark and cinematic video transports us back to the Depression era, where bank robbers are seeking refuge in a fortune teller’s lair after a heist. “Fool’s Gold” is undoubtedly one of their most popular songs, and the music video took it to another level. The video was directed by the band and the song was produced by Chopper Franklin. The video follows a gang of bank robbers as they seek refuge in a mysterious and otherworldly lair. The fate of these robbers is determined by Mather Louth’s fortune teller character, who has a magical connection to the spirits of the underworld.

The use of shadows, light, and symbolism further adds to the video’s atmospheric and eerie ambiance. The video shows us the consequences of greed and violence, as the robbers who seek to escape with their loot end up trapped in a cycle of fear. Louth’s fortune teller character represents a higher power that has the power to judge and punish, much like the spirits of the afterlife.

It’s a testament to the talent and creativity of the Heathen Apostles and their collaborators who brought it to life. The band continues to release new and exciting music that pushes the boundaries with their Gothic Americana style, so hold tight to see what they have in store in the future.

Heathen Apostles - Gothic Americana style

Directed by The Heathen Apostles.
Director of Photography, Still Photography: Lawrence Drayton
Band footage shot by Daniel DeLeon
Makeup: Alexia Petre
Wardrobe: Nicole Loretta of Paper Moon Vintage
Henna: Kelly Jurado
Locations: Marsak Manor (thanks Nathan & Nicole) and South Bay Customs
Fool’s Gold written by Louth/Franklin, produced & mixed by Chopper Franklin at the Devil’s Doghouse, Echo Park, Ca.

© 2015 Ratchet Blade Records

Heathen Apostles Tour and Southern Gothic Music Video

The dates have been finalized for the Heathen Apostles UK tour. The first show is on 13 July, 2023, it will be their first one of the United Kingdom. There are 18 dates and will be built around their appearance at the Rustic Stomp Festival in Dorset, Poole on 15 July. The band will be shooting a southern gothic music video for their next single from their current release Bloodgrass Vol. 3 & 4. You can get tour promotion information from Hawkeye Houlihan at hawkeyesbanjo (at) hotmail.com.

Heathen Apostles -southern gothic music videoHeathen Apostles UK tour:
Thurs 13th July – Cobblestones, Bridgewater, UK
Fri 14th July – The Treehouse, Frome, UK
Sat 15th July – Rustic Stomp, Dorset, UK
Sun 16th July – Wedgewood Rooms, Portsmouth, UK
Mon 17th July – video shoot
Tues 18th July – The Cellar Bar, Bournemouth, UK
Wed 19th July – Lexington, London, UK
Thurs 20th July – The Reindeer, Norwich, UK
Fri 21st July – Facebar, Reading, UK
Sat 22nd July – Endorset Festival, UK 2023 (afternoon set)
Sat 22nd July – Tap & Grape, Poole, UK (evening set)
Sun 23rd July – Christchurch Festival, Christchurch, UK
Mon 24th July – The Six Six Bar, Cambridge, UK
Tue 25th July – The Sunflower Lounge, Birmingham, UK
Wed 26th July – The Anchor Inn Wingham, Canterbury, UK
Thurs 27th July – Prince Albert, Brighton, UK
Fri 28th July – The Plough, Torrington, UK
Sat 29th July – The Cavern, Exeter, UK
Sun 30th July – The Pig, Hastings, UK

Heathen Apostles -southern gothic music video

Born of the voices of past lives and baptized in the dust bowl dirt, the Gothic Americana music of the Heathen Apostles harkens back to a bygone chapter of American history. Using contrasting influences such as Bauhaus, Nick Cave & the Bad Seeds and The Pogues along with Howlin’ Wolf, Loretta Lynn (the band covers her classic Fist City) and Bessie Smith, the Heathen Apostles have created a style of music that at once conjurs both angels and demons, and will enlighten a darkened soul.

Heathen Apostles -Southern Gothic Music Video